Spring Sale - Yeti

One Prime - Tache

Project Chariot - Delivering Joy Packaging

Values Star Buy '23

"Buddies" - 2023 Super Bowl

Black is.... Brand Expression

BrandTruths Motorbike

Amazon Brand Retail - Pet Mom

Holiday Boxes Thank You

Holiday '22 BDA Snow Globe

Amasongs

Holiday Trip Around the Blox

Prime Student Brand Expression 

Holiday Legendary Heroes

Black Friday Yeti

5 Star Stories

The One Show

Prime Changes Everything Social

Prime Early Access Sale '22

Prime Free One Day

Spend Less on Your Kids

Cultúra: Hispanic Heritage Month

Amazon Future Engineers

Amazon Hot Sale '22

Dormz

Prime Day Brand Expression

Prime Student '22

Amazon Prime Day '22

A to Z Soccer Activation 

Prime Night TikTok Live 2022

Amazon Books: That Reading Feeling Awaits

BTS/OTC Brand Expression

VanGo

For this campaign, we have evolved our award winning ‘time ticket’ creative, communicating how Prime can help members achieve their goals (which is how we make Prime more ‘valuable’, rather than simply talking more about value itself, which members already, and increasingly, understand)

Prime SFC  Benefit of Shopping

Introducing Groceries

Woman's World

Project Fusion

ArtTok

Gambiarra

Clio

Creative Circle

NY Festivals

Prime Changes Everything

Enriches My Life

Climate Pledge Arena

The Bar Design System

Creatively, we will continue to use our repeatable deal campaign format, the "playful conveyor belt" with back to school/spring tone & manner utilizing cherry blossom as a symbolic icon. As a executional tweak, a famous Japanese comedian will take a role as a voice actor for this sale, which will enhance customer relevancy more. Customers will enjoy our communications in a consistent way through onsite and offsite by improving the integration of visual identity.

Back to School New Life

Amazon Prime

Valuable Lessons

London International Award

Alexa Mind Reader - Super Bowl 2022

Black History Month Onsite

Crazy Real Singaporeans

Playful Conveyor

Holiday Heroes - North America

Holiday Heroes - Brazil

Holiday Heroes - St. Nikau

Holiday Heroes - Mexico

This year, the kindness of strangers takes center stage, and the story centers around the importance and power of connection among the people around us. We expect this festive season will be shaped by what we've experienced during the pandemic. Eighteen months of isolation and worrying about our loved ones has changed us for good. We now know that our time together cannot be taken for granted.

Kindness, the Greatest Gift

Amazon Listens

Peak Hiring

Just Ask Prom - North America

Just Ask - Europe

Show Us What You Got

Holiday Toy Book AR Activation 2021

It's OK It Was Free

Deliver the Love

Webby

Cannes International Festival of Creativity

AmaSon Logo

The narrative begins with the main character browsing through Amazon.eg in search of the item they’ve been looking for which happens to be discounted. The happiness transcends the characters and their purchased item to a dream world filled with excitement as they “feeeeeel the savings”. Cut back to reality, the characters unbox and store their items as the narrator congratulates them on their win. 